It is obviously impossible for Lazio to expand the new stadium on the basis of the Olympic Stadium.
They must find another place to buy land, dig the foundation and start from scratch
It’s not a matter of 100 million euros to throw money at it …
And Lotito can’t build a stadium with more than 40,000 people like Juventus.
Lotito believes that Lazio’s new home should accommodate at least 60,000 people.
At present, the team’s seating rate is increasing, and he has the confidence to make the new stadium full.
Such a huge and modern stadium … must cost a lot of money.
Then where can Lazio get such a large sum of money?
Chapter two hundred and fiftysix Competition Day Income and Commercial Development
The new stadium needs a lot of money, which Lotito can’t afford alone, although he is worth more than a new stadium.
But there are stocks 
and fixed assets, and there is not much real liquidity.
Besides, it has never been said that the club owner built a new stadium for the team out of his own pocket.
We can raise funds, said Tare, the general manager. We will release the construction plan of the new stadium and then raise funds externally. We can take apart the new stadium and sell the title of the main body, the title of a single stand and the title of a VIP box. In addition, we can also sell advertisements in the stadium … all of which can be exchanged for money.
Winning nodded, which is a feasible way of thinking.
There is an advantage of building a new stadium now. We are quite influential in Italian political circles at this time. If we ask for it, most of them will agree to it. Now it is not difficult for me to go to the Rome City Council to give us a piece of land, Lotito added.
They’ve all said this. It’s always winning. It’s a fool to refuse again.
So he shrugged his shoulders. I won’t interfere if it doesn’t affect my team’s new stadium. I want to make sure that the team has enough budget for transfer and salary. All these will cost money to transfer and save money. The salary budget can’t be lowered or raised, otherwise we can’t keep any of those people.
Lotito, relieved to see Chang Sheng’s promise, replied hastily, It’s natural. It’s a natural way to attract investment and build a new stadium, and it won’t cost the club too much money.
Lotito really hopes that all the construction funds of the club will come from external financing and then pay off the money by selling the title of the stadium
Just like Arsenal Emirates Stadium.
The name with such a Middle Eastern flavor was sold to Middle East Emirates Airlines for 15 years at the time of construction.
Emirates Stadium is a literal translation. The real official name should be Emirates Stadium.
Lazio obviously intends to follow this model.
They hope to win the favor of the rich and wealthy owners, so that the financial pressure on the club will be much less.
The plan for the new stadium has been discussed, and there is another thing.
According to Deloitte’s accounting, the income of European football clubs is mainly in three aspects. The first is video broadcasting, which is an absolutely important Italian team.
The second aspect is that the income on match day is almost negligible because of the particularity of Italian teams.
The third aspect is commercial development, and Italian clubs are also lacking in this aspect. Most Italian teams are not doing well in commercial development.
Lazio’s second thing is commercial development.
There are many kinds of commercial development, such as the sale of billboards on the stadium, even if it is a kind of commercial development, there are various commemorative and peripheral jerseys for sale, which are also commercial development fields.
Of course, the most important thing is to promote the club’s business image, and the business competition is Form One.
In fact, Lotito has already told Changsheng that Changsheng has no objection to this matter, and now he says that he is just telling Changsheng and the other side the result.
Lotito is going to play a tour in Asia this summer, when Lazio had not won a championship.
He is going to win the popularity of East Asia for gold.
Especially China.